The Industry
Health, Wellness and Fitness
The Client
A leading North American fitness franchise with multiple locations
The Challenge
The client, a well-established fitness franchise, was struggling to attract new members and generate consistent traffic to their website. With the fitness industry becoming more competitive and digital-first, the client realized their online presence was outdated, their website was not optimized for search engines, and their social media presence lacked engagement. They approached Digital Sights Inc. to revamp their digital strategy and drive membership growth.
Services Provided
Our Approach
Website Redesign
We rebuilt the client’s website with a modern, mobile-responsive design that highlighted their unique fitness programs, easy membership signup, and user-friendly navigation. The website was optimized for fast loading and a seamless user experience, focusing on engaging potential members.
SEO
Our SEO experts conducted in-depth keyword research and optimized the website’s content to target local and relevant fitness-related search terms. We improved on-page SEO, optimized meta tags, and developed a content strategy focusing on fitness tips, success stories, and class schedules.
Social Media Campaign
We launched an integrated social media marketing campaign on Facebook and Instagram, showcasing client success stories, fitness tips, and promotions for new membership signups. We used targeted ads to reach potential members in their local area.
Results
The new website design and SEO optimization led to a significant increase in organic traffic, especially from local searches.
The social media campaigns and targeted ads resulted in a noticeable increase in membership inquiries and signups.
Engagement rates on Facebook and Instagram improved by 40%, with users sharing success stories and engaging with promotional posts.
Free Website & SEO Audit
Free Website & SEO Audit
Want More Clients? Get a Free Website & SEO Audit
Want More Clients? Get a Free Website & SEO Audit
Discover what’s stopping your business from ranking higher and converting more leads. Our free audit will analyze your website performance, SEO health, and lead generation strategy to provide actionable insights.
